Diamond Lifestyle Limited

Diamond Lifestyle Limited is rated 3 out of 5 in the category capital markets. Read and write reviews about Diamond Lifestyle Limited. Diamond Lifestyle Limited (DLL) is a Cayman Island registered limited company, advised by Regulus Capital, with the vision to be a diversified food and beverage services platform in the MENA region operating Casual Dining Restaurants, Quick Service Restaurant (QSR) and Fast Casual Eateries with an emphasis on popular, trendy and international concepts. DLL was established in 2013 with the focus on becoming one of the leading lifestyle platforms in the regional hospitality sector by combining impeccable service, an inviting ambience and delectable cuisine into an encompassing customer experience. Various assets, acquired and managed by DLL from time to time, include but are not limited to the current portfolio of assets – Johnny Rockets and a couple of soon to be announced new franchise brands. DLL will expand organically as well as inorganically through acquisitions or the establishment of franchises (only in existing successful concepts) to become a regional leader in the F&B sector. DLL is targeting a platform portfolio size of $250m over the next 3 to 4 years and is well on track to achieving it. The team at Diamond Lifestyle Limited has over 200 years of combined experience in the F&B sector. Coupled with the growth potential in the region, our team is well placed to provide both, a great experience for our customers whilst ensuring high returns for our investors. Our Mission & Vision Mission: “Diamond Lifestyle Limited is committed to uncompromisingly exceeding our customers’ expectations throughout our rapidly growing network of lifestyle brands spanning the GCC.” Vision: “To create a diversified food and beverage services platform in the GCC that manages casual dining restaurants, quick service restaurants and fast casual eateries with an emphasis on fashionable, trendy and novel international concepts. Our Brands DLL’s current portfolio includes Johnny Rockets, the American burger franchise that aims at providing a classic all American experience and two soon to be announced franchise brands. We currently serve over 800,000 customers in the UAE each year and our restaurants cover a GLA of over 40,000 sq ft. Johnny Rockets is globally undergoing a re-branding exercise and here in the UAE, we are renovating our restaurants at the Dubai Mall and Mirdif City Centre to reflect the new look and feel. 2016 will see us add several new Johnny Rockets restaurants in the UAE – Khalidiya and Reem Island in Abu Dhabi and Hazza Bin Zayed Stadium & Mixed Use Development in Al Ain. We are also adding several food trucks across Dubai – Palm Jumeirah, Jebel Ali Free Zone, Jumeirah Beach Residence among others. Specialties Acquisition and management of fast casual eateries, casual dining chains and Quick Service Restaurants (QSR), franchising & sub franchising of restaurants, food court outlets, drive through and food trucks, and restaurant management agreements